| Q: What is the most popular course you offer?
A: Our 10 week ski and 10 week snowboard instructor all inclusive ATOL protected courses are the most popular although this season we've had much more interest in our full season options.
Q: Why do you run your courses in Poland
A: The simple reason is value for money. 50 years of Nazi and Communist rule held the Polish people back immeasurably and since they earned their freedom in 1989 their economy has boomed but respect for resources and general efficiency of the people have created a situation where the prices are still half and often a third of those from the "Big 4": France, Austria, Switzerland and Italy. As we were the first and are still the only ATOL licensed professional travel and snowsports company to organise trips to Poland we gained a large amount of freedom to operate as we wish. We are not held back by the quagmires of internal politics which plagues the systems and ski and snowboard schools in the Big 4. Therefore we can just help people to enjoy the sports we love so much and train at the best possible value with no nonsense.
Q: related question...What about the cost? You claim to offer the cheapest courses? How do you do that?
A: See above. Also, we have created a completely independent and fully licensed infrastructure including our own professional tour operator, Sunshine World LTD and our own licensed Chalet-hotel: www.sunshinechalet.co.uk . We organise all our training hands on with our own passionate team of snowsport professionals and I personally still head to the slopes with our guests, Pro Team and Academy and organise the top level training sessions for both skiing and snowboarding every day myself.
Q: Who mostly goes? (Age/demographic/skiing level) How many each year?
A: We generally target the 18-30s market (although we are open to younger trainees as I was allowed to train and qualify when I was just 15 I want to keep the opportunity open for other youngsters with parental consent also). We have also had a few older trainees who have fit in just fine with our young at heart, "studenty" atmosphere. On our holidays we've had thousands of guests from babies up to people in their 80s (who still took to the slopes remarkably well I might add :)
Q: regarding the qualifications gained, are they recognised throughout Europe? What do most graduates do next?
A: We train people towards their official Candian qualifications (CSIA: Canadian Ski Instructors Alliance & CASI: Canadian Association of Snowboard Instructors), which in our opinion are the best, most experienced, most open and most respected in the world. The other organisations will of course try to trumpet their own systems but in reality they are all fairly similar apart from a rogue few (notably the French system) which just think that they know best.
Q: As regards quality of teaching, there are a number of companies offering instructor courses. How can prospective clients distinguish between the good ones and the merely adequate.
A: The only way for people to be sure is to check the past guests' testimonials, the pass rates and to indeed call up and see how accessible the head coaches are and how much they CARE about their individual clients. Having a badge or even 30 years experience does not necessarily mean that instructors are at their personal peak or up to date with the latest techniques, styles and desires of the New Skool generation. There are more and more websites popping up all the time run by people who's organisation is clearly not established. If an organisation relies on renting chalets or rooms from other companies then you know for a start that it will add to the cost. Some organisations pride themselves on their Elitist attitudes which historically ensures high prices but not necessarily value for money. It's good to also check what help and examples companies have for helping their past clients to gain employment once qualified. In the last year we've had a large number of our pros who trained with us who have gained employment with reputable ski and snowboard schools in Australia, New Zealand, Austria, Switzerland, Canada, Slovakia and of course, Poland :)
Q: Has the recession had a big impact on your business? Is there an increasing demand? Shrinking?
A: The recession has not turned people away from snowsports as they are just too addictive, it has in fact helped our own business as people search for more value and it becomes less fashionable for people to be seen to be wasting money in times of economic hardship on Big Name luxuries over common sense value. This season our early bookings are at an all time high. We also have a very high rate of returning guests and past trainees who come back as qualified pros to work with us and/ or train towards even higher qualifications. |